It all started with a newspaper...
Anyone knows what the most important page is in a newspaper… the front page. But what’s the most important part of the front page, and why? It’s the top half – because when a news paper is folded and racked at a kiosk, that’s what everybody sees and gets the most attention.
This is easily translated to web design; anything that’s visible before scrolling. Marketers also refer to this as “above the fold content” – the most important content should be visible above the fold.
As web designers and digital marketers, we make sure that we do all the work behind the scenes to make sure your website and marketing campaigns run like a Swiss watch.
As for the first part of the name – “Hinter” means “behind” in German.
So there you have it – Hinterfold: Taking care of everything behind the fold.
Hi, I’m Chris. Born & raised in The Netherlands, currently living in Santa Fe, New Mexico.
When I started Hinterfold 2 years ago I had a very clear goal: I want to help local businesses get more leads & drive sales through Web Design & Digital Marketing.