A bit more about our name and company.
About the name - It all started with a newspaper...
Literally, the name Hinterfold means “behind the fold”.
The first part of the name – “Hinter” – means “behind” in German. As our company was founded in The Netherlands in Europe, we wanted a part of our name to refer to our roots.
As for the second part – you might’ve heard marketers talk about “above the fold content” on a website. There’s a little history behind this term. Let’s talk about newspapers.
The front page – arguably the most important page in the newspaper. But even the front page is divided in 2 halves with different emphasis. When a news paper is folded and racked at a kiosk, it’s the top half – the content above the fold – that’s visible and will get all the attention.
Here at Hinterfold, we’ll take care of all the work behind the scenes to make sure your website and marketing campaigns run like a Swiss watch, so you can focus on what’s important – running your business.
Hi, I’m Chris Van Toren. Born & raised in The Netherlands, I traveled & worked abroad in Europe and worked in different positions in Digital Marketing Agencies before deciding to venture out for myself.
When I started Hinterfold 3 years ago I had a very clear goal: I want to help local businesses get more leads & drive sales through Web Design & Digital Marketing.
I’m currently living in beautiful Santa Fe, New Mexico with my wife Sara and our little pup Ellie.
Let's get started.
Curious to see how you can get maximum results from your online presence?
We’re currently scheduling work for August, so feel free to get in touch!